Company comparison
Hotjar vs Apollo.io
Radar profile, momentum bars, and stack placement side by side.
Hotjar
Not scored
momentum
Apollo.io
Not scored
momentum
Hotjar capital
—
Apollo.io capital
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No radar series.
Momentum head-to-head
Attribute tape
| Field | Hotjar | Apollo.io |
|---|---|---|
| Category | Horizontal applications | Horizontal applications |
| Stack | Layer 8 | Layer 8 |
| HQ | Malta | San Francisco, CA, United States |
| Founded | 2014 | 2015 |
| Status | Acquired | Operating |
| Funding | — | — |
| Momentum | — | — |
| Summary | Hotjar is a product experience insights platform combining heatmaps, session recordings, surveys, and user interviews to help product, UX, and marketing teams understand visitor behavior on websites. Now fully merged into Contentsquare as of July 2025, it continues to operate under the Hotjar brand with an AI-assisted survey creation and feedback analysis layer. | Apollo.io is a B2B sales intelligence and go-to-market platform that bundles a large contact and company database with outreach automation, enrichment, dialer, and AI-powered workflow tools. It helps sales and marketing teams prospect, engage, and convert leads from a single platform. |
| Who for | Teams evaluating AI vendors in this category. | Teams evaluating AI vendors in this category. |
| Differentiator | Hotjar is a product experience insights platform combining heatmaps, session recordings, surveys, and user interviews to help product, UX, and marketing teams understand visitor behavior on websites. Now fully merged into Contentsquare as of July 2025, it continues to operate under the Hotjar brand with an AI-assisted survey creation and feedback analysis layer. | Apollo.io is a B2B sales intelligence and go-to-market platform that bundles a large contact and company database with outreach automation, enrichment, dialer, and AI-powered workflow tools. It helps sales and marketing teams prospect, engage, and convert leads from a single platform. |
